Nõberu of Sweden was born out of a wish to create a comprehensive men’s brand that stands apart from the competition, offering products that have neither that ubiquitous pine scent nor scantily clad ladies in their adverts. Nõberu is dedicated to more than just selling great products. It wants to change the market and the way that society views male grooming.

The brand has continued to expand into new markets, going on to establish itself in Mexico and Austria, among other countries, in 2018. Nõberu now has an active presence in most European countries and the web shop continues to take orders from all four corners of the world. At the end of the previous year, the number of stockists had risen to an amazing 280.

The organisation outgrew its offices in 2017 and relocated to much bigger premises just a stone’s throw away from the previous ones. With generous office areas and extensive warehouse space, the company now has the perfect base for further expansion. At the end of 2018, the company welcomed a new sales manager with extensive experience of the industry. He has the passion and drive required to take the business further and has been tasked with ensuring that all activities are in line with the targets established and the company’s financial circumstances.